Who We Are

The non-profit Midwest Automotive Media Association (MAMA) was formed in the fall of 1991 to bring together journalists and public relations professionals involved in the automotive industry. Our membership has grown to more than 200 and includes print, broadcast and online journalists, and media relations professionals who support the automotive cause. Our membership also includes engineers, classic-car buffs and racing enthusiasts. While many members are based and reside in the Chicago area, MAMA welcomes supporters from all parts of the country.

Full membership ($65) is open to journalists who cover the auto industry. Affiliate membership ($115) is open to media relations professionals working in the automotive field.

What We Do

MAMA's primary purpose is to provide a forum in the Chicago area for newsworthy people, major issues, and new products in the auto industry. MAMA holds eight to ten luncheon programs per year featuring guest speakers from car companies and other major newsmakers in the auto industry. More than 250 people attend the annual Auto Show Press Preview Breakfast, kicking off events at the Chicago Auto Show each February. This event is co-sponsored by MAMA and the Chicago Automobile Trade Association, sponsor of the show.

MAMA's claim to fame over the years has been hosting the Spring Collection Road Rally, held at Road America Raceway in Elkhart Lake, Wis. Nestled in the rolling hills and farmland of central Wisconsin, this world-famous track gives journalists the chance to sample high-octane performance vehicles from every major auto company doing business in the U.S. Driving loops on nearby public roads set the stage for testing cars in real-world conditions. Top newsmakers attend this two-day event to share breaking information on the latest automotive offerings.

At summer's end, MAMA collects everyone together once more for the one-day Fall Road Rally. Held at rotating locations in the Chicago area, this event provides an early jump on upcoming model-year offerings.

If you are interested in joining MAMA, would like to suggest a speaker or have other program ideas, please contact one of our Board Members. We'd be glad to tell you more about our organization.