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2024 MAMA Rally Affiliate Invite

  • 21 May 2024
  • 6:30 PM
  • 23 May 2024
  • 2:00 PM
  • Road America (Elkhart Lake, WI)


We cordially invite you to attend the 2024 Midwest Automotive Media Association Spring Rally taking place from Tuesday, May 21, to Thursday, May 23. Help us celebrate 32 years of MAMA! Below are some important notes to help you plan your travel arrangements and prepare for what promises to be a great event.

If you are joining us for the first time, please let us know on the registration form.


We will once again be staying at The Osthoff Resort in Elkhart Lake, WI. Affiliates are asked to make their own hotel reservations. For reservations call: 920-876-3366 and ask for the MAMA special rate. 

Please note: The MAMA room block at The Osthoff closes April 30, 2024. Please book early to ensure room availability.

We invite you to arrive on Tuesday, May 21, and join us for dinner at 6:30 p.m. Let us know if you will be joining us on the associated Registration Form.

For your reference, make sure you add a half hour to an hour to your drive times if you will be passing through Chicago during rush hour. In general, drive times from area airports to Elkhart Lake are as follows:

  • Chicago O’Hare: 2.5 hours

  • Chicago Midway: 3 hours

  • Milwaukee General Mitchell: 1.5 hours


Gear up for two exciting days in Elkhart Lake packed with street drives, laps around legendary Road America, two technical off-road courses to test the capabilities of 4x4s and AWD vehicles, competitive autocross, karting, and a unique chance to walk, run, or bike on the track itself as part of our 4 Miles of Fitness activity. 

Attending media members are invited to bring their own unique, classic, or custom vehicle and park it in our Enthusiast’s Paddock. Expect ample time for stand up and content creation, thanks to a dedicated session happening the morning of Day 2.


Registration fee for the Spring Rally is complimentary and includes all meals and the Siebkens afterglow.


We will provide a more detailed schedule of events prior to your arrival in Elkhart Lake, but for travel purposes, the general schedule will be as follows:

Tuesday, May 21

  • Afternoon arrival at The Osthoff Resort

  • 6:30 p.m. Classic Wisconsin Fish Fry and Brats at Lake Street Café

Wednesday, May 22

  • 7 a.m. – 8 a.m. Registration opens at Road America

  • 7 a.m. – 9 a.m. Breakfast at Road America

  • 9 a.m. - 9:30 a.m. Novice Training Track Laps

  • 9 a.m. – 12:00 p.m.  Street and Off-Road Driving

  • 9:30 a.m. - 12:00 p.m. Track Laps

  • 12:00 p.m.  – 1:00 p.m. Lunch 

  • 1:00 p.m. - 3:30 p.m. Track Laps

  • 1:00 p.m. - 4:00 p.m. Street and Off-Road Driving

  • 4:00 p.m. – 5:00 p.m. Content Creation Hour (Static Vehicles on the Track)

  • 4:30 p.m. – 5:30 p.m. 4-Miles of Fitness

  • 6 p.m. Cocktail Reception at The Osthoff Resort

  • 7 p.m. Dinner at the The Osthoff Resort

  • 9 p.m. Siebkens Afterglow

Thursday, May 23

  • 7 a.m. – 7:30 a.m. Checkout from The Osthoff Resort

  • 7:45 a.m. – 8:45 a.m. Breakfast at Road America

  • 9:00 a.m. – 12:30 p.m. Autocross and MAMA’s Favorites Street Drives

  • 12:30 p.m. – 1:30 p.m.  Lunch and MAMA’s Favorites voting

  • 1:30 p.m. – 2:00 p.m. Raffle and Social Media Award winners

  • 2:00 p.m. Departure 


We will be having a social media contest this year, with awesome prizes awarded at the final lunch on Day 2 (must be present to win). So please use the official hashtag of #MAMA24SR to be considered.


General Rally Questions (Text or call during Rally days):

Robert Duffer: 312.296.4210 or robert.duffer@internetbrands.com or president@mamaonline.org

Robby DeGraff: 414.916.4229 or robby.degraff@autopacific.com or VP@mamaonline.org

Rooming Questions:

Kelley Enright: 708.205.7276 or kelley.enright@stellantis.com or treasurer@mamaonline.org

Hope to see you there!

MAMA Spring Rally Team 

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