2026 MAMA Rally: OEM Members

The Midwest Automotive Media Association (MAMA) invites members to the 2026 MAMA Spring Rally – an exclusive opportunity to network with top-tier media. 

This premier event offers automakers an unparalleled opportunity to showcase their latest vehicles to top-tier automotive journalists in dynamic, real-world driving scenarios at the legendary Road America. See the full agenda below.

Why Participate?

• Unmatched Media Exposure – Connect with influential automotive journalists who will experience your vehicles firsthand and generate extensive coverage.
• Diverse Driving Experiences – Vehicles will be tested on track laps, off-road courses, scenic street drives, and autocross, highlighting their full capabilities.
• Exclusive Content Opportunities – Content creation over two days ensures high-quality photography, video, and media engagement.
• MAMA’s Favorites Awards – Eligible vehicles have a chance to be recognized in seven key categories, with winners announced at the 2027 Chicago Auto Show.

Vehicle Entry & Pricing

• $2,500 for up to six vehicles (additional vehicles: $425 each, max cost $5,000).
• Vehicles will be categorized for track, off-road, street drives and autocross.
• Automakers are encouraged to bring multiple trims (e.g., an off-road variant and a luxury trim for comparison).
• High-horsepower vehicles (500+ HP) require special arrangements, including professional instructors if needed.
• Vehicles for Autocross on Day 2 - We will NO LONGER be timing drivers for autocross!

Sponsorship Opportunities

MAMA offers a range of sponsorship opportunities to increase brand visibility, from branded meals and events to experiential activations like Karting, Autocross, and the 4 Miles of Fitness program.

Available Sponsorships:

• ✔️ Cocktail Reception
• ✔️ Siebken’s After Glow
• ✔️ Dinner Sponsorship
  
• ✔️ Autocross Events
• ✔️ Track, Charging & Fuel          

Contact Jim or Zack to confirm vehicles and to discuss sponsorships. 

• Jim OBrill 847.778.6997 | president@mamaonline.org or jobrill@drivechicago.com 

• Zack Pradel 630.995.1754 |VP@mamaonline.org

Lodging & Registration

• Accommodations: Automakers must book their own rooms at The Osthoff Resort. 

• • Call 920-876-3366 and mention "MAMA special rate."
  • Or online. Select "Change Request" at the bottom of this page and enter the Group ID #208440, and select your dates for lodging.
• This is your chance to put your vehicles in front of the most engaged automotive media in the Midwest. If you have questions or need assistance selecting vehicles, please reach out.