With approximately 30 MAMA members in attendance at the Chicago Automobile Trade Association (CATA) headquarters in Oak Brook IL and another 12 watching on-line, MAMA Vice President Robby Degraff introduced Monica Gorgas (Nautilus Brand Manager), Kelly Wysocki (Lincoln Communication), and Anika Salceda-Wycoco (Manager, Lincoln Communications) to the group. The topic on hand was the introduction of the absolutely beautiful -inside and out- all-new 2024 Lincoln Nautilus.
The Lincoln team explained that the brand is really focusing its “sanctuary” theme for the driver and passengers where everything is geared, not only to luxury, but to the enjoyment and the “revitalization” of the drive. Additionally, the new Nautilus is aimed at younger buyers with lots of on-board tech and a hybrid powertrain option. Some key features of the Nautilus include:
After the slideshow, the spotlight was then turned to MAMA members for a Q&A session, followed by everyone getting to explore the two examples of Nautilus prototypes. Monica Gorgas, Nautilus Brand Manager, provided vehicle walkarounds and demos to MAMA members of the redesigned Nautilus’s cutting-edge technology and sumptuous features. This was a great way to get inside the vehicles and really see and touch everything the new SUVs have to offer. At the end of the presentation, all attending members were given a sample of one of the three new digital diffuser fragrances available in the Nautilus.
We cannot thank Lincoln enough for bringing the all-new Nautilus to the luncheon presentation ahead of its official release into showrooms. This gives MAMA members a huge advantage to be able to create content and showcase these vehicles before they are even available to the general public - adding value and importance to our organization.