With 33 MAMA members logged on to Zoom, MAMA President Harvey Briggs and Vice President Rob Duffer introduced Carley Bly, Senior Analyst for Lexus. Bly introduced the fully redesigned 2022 LX 600, the flagship model of the brand’s SUV lineup.
Bly explained that the LX redesign focused on improving known pain points from the model’s previous generation, such as the outdated technology and unimpressive fuel economy. Lexus also improved functionality with fold-flat third-row seats and more efficient use of cargo space.
In a growing segment, Bly said, Lexus has a big opportunity and plans to double the brand’s market share. However, Lexus anticipates some of those new buyers will be “Land Cruiser orphans,” moving upmarket to Lexus because Toyota has discontinued the mechanically identical, but less luxurious, legendary Land Cruiser off-roader. Lexus also plans to appeal to younger affluent couples, and features like newly-available 22-inch wheels and upgraded technology should support that goal.
Though the Lexus LX 600 has already started to arrive on dealer lots, the brand plans to raise awareness with an upcoming national TV campaign, which Lexus has not done for the LX in 14 years.
As usual, MAMA members couldn’t wait for the Q&A session, despite the familiar caveat that Lexus could not discuss future product. In conclusion, those of us who have already seen the new LX 600 got a great refresher with the opportunity to ask questions, and the rest of us are even more ready for our first encounter. We can’t reveal specifics yet, but Bly and the Lexus team are excited to participate in the 2022 MAMA Spring Rally.
Key specs and features of the 2022 Lexus LX 600 include:
- An all-new 3.5-liter twin-turbocharged V6 engine and 10-speed automatic transmission
- Standard dual touchscreen infotainment interface
- Five available trims, including the all-new F SPORT and Ultra Luxury models
- Available 5- and 7-passenger configurations
- Available 25-speaker Mark Levinson audio system
- Standard and available off-road technology and hardware
- Towing capacity of up to 8,000 pounds
