On November 29, Toyota presented details on the brand’s upcoming large sedan to 55 MAMA members via Zoom. MAMA President Harvey Briggs introduced Amy Chao, Senior Planning Analyst for Toyota's Vehicle Marketing Department.

The Toyota Crown midsize sedan is all new for the 2023 model year, after a 50-year absence from the U.S. market. It will serve as Toyota’s new flagship sedan, with unique styling unlike anything else in its class – and unlike any other Toyota currently in the United States. With a fastback-like silhouette, a raised ride height, and massive wheels, the Crown intends to stand out from the crowd. 

The Crown features standard all-wheel drive and the choice of two powertrains, both electrified. Base XLE and Limited models get a 2.5-liter four-cylinder hybrid powertrain, good for 236 combined horsepower; top-tier Platinum models come powered by Toyota’s new Hybrid MAX system (introduced to MAMA members via Zoom in April) featuring a 2.4-liter turbocharged inline four-cylinder engine with a rating of 340 combined horsepower.

Keep an eye out for the Toyota Crown, as well as other Toyota models, at the 2023 MAMA Spring Rally in May!

Key specs and features of the 2023 Toyota Crown include:

• Elevated ride height

• Standard full-time all-wheel drive

• Choice of two hybrid powertrains

• Fuel economy estimates of up to 41 mpg combined

• 12.3-inch infotainment display with wireless Apple CarPlay and Android Auto

• Complimentary ToyotaCare standard maintenance for two years or 25,000 miles