The Midwest Automotive Media Association (MAMA) announced the seven category winners for MAMA’s Favorite Vehicle of 2024 award. Each winner is now a finalist for the overall title that will be voted on by the association’s 189 nationwide media members.
MAMA’s Favorites is a new award, building on the strength of the association’s prior Family Vehicle of the Year and Luxury Family Vehicle of the Year awards. It was expanded to recognize the diversity of vehicles available and of interest to the readers, viewers, and listeners of MAMA’s membership base.
“With more than 100 new, redesigned, or refreshed vehicles MAMA members could drive during 2023, it was time to assess the breadth and depth of product at each event and for the year as a whole,” said Robert Duffer, MAMA President. “You could say MAMA loves all of her vehicles equally, but everyone knows there’s only one MAMA’s Favorite.”
All candidates for the awards were driven by MAMA members at one of the three drive events in 2023: The MAMA Spring Rally, MAMA’s Favorites Fall Fest, and Chicago Drives Electric. Voting after each event narrowed a lengthy candidate list of more than 100 eligible vehicles to only a select few finalists in each appropriate category. After a vote in November, the category winners for 2024 are:
- MAMA’s Favorite Family Vehicle: Toyota Grand Highlander Hybrid MAX
- MAMA’s Favorite Luxury Vehicle: Genesis G90 3.5T E-Supercharger AWD
- MAMA’s Favorite Off-Roader: Jeep Wrangler Rubicon X 4xe
- MAMA’s Favorite Pickup Truck: Ford Maverick Tremor
- MAMA’s Favorite Performance Vehicle: Ford Mustang Dark Horse
- MAMA’s Favorite Affordable Vehicle: Chevrolet Trax
- MAMA’s Favorite Plug-In Vehicle: Hyundai IONIQ 6
Voting is now open for the overall MAMA's Favorite Vehicle of 2024 award that will be announced at the 2024 Chicago Auto Show welcome breakfast, hosted by MAMA, on February 8.
About the Midwest Automotive Media Association
Founded in 1991, and now in its 33st year, the Midwest Automotive Media Association comprises 273 automotive journalists and public relations professionals from across the country and Canada. The association’s primary purpose is to provide a forum for the major issues in the automotive industry and to connect newsworthy products with key people.