Kicking off another great year ahead, MAMA members on Tuesday, January 16, were treated to a virtual backgrounder that focused on an important addition to the Lexus's lineup: the new TX. 40 or so members tuned into a Zoom presentation by Brooke Sinek (Lexus Product Communications), Richard Hollingsworth (Lexus Product Marketing), and Katelyn Salzman (Lexus College).From the latest sales numbers, ongoing marketing efforts, and the key differentiators between the TX and cousin Toyota Grand Highlander, to a breakdown of the TX's trims, MAMA members were given the full inside scoop on this new three-row family hauler. As numbers indicated in the deck, the TX has already been a hit for the luxury brand after only a few months on the market. The timing of this virtual backgrouder proved to be just as beneficial too, as MAMA members learned more about the incoming TX500h F SPORT PERFORMANCE plug-in hybrid model set to arrive at dealers throughout Q1 and Q2. 

Following the virtual backgrounder, MAMA members participated in an engaging Q&A session with Salzman, Sinek, and Hollingsworth. Look for the 2024 Lexus TX to likely be one of the many vehicles on the roster at our upcoming MAMA Spring Rally at Road America in late May.

A recording of the virtual backgrounder can be accessed here.