ELKHART LAKE, Wis.--The Midwest Automotive Media Association (MAMA) hosted the 2024 Rally May 21-23 at Road America. 100 journalists put nearly 80 vehicles through their paces on track, autocross, street drives, and a technical off-road course sponsored by Jeep. MAMA welcomed new brands INEOS and Polaris to the event along with a new track day sponsor, Brembo.

“Brembo’s presence at the 2024 Rally showcases not only our wide range of increasingly digital and connected brake offerings but underscores our commitment to partnership with nearly every automaker present,” said Stéphane Rolland, president and CEO of Brembo North America.

This year’s rally marked the second year of MAMA’s Favorites awards. Members chose the following winners from seven categories.

Family Vehicle: 2024 Hyundai Santa Fe

Luxury Vehicle: 2025 Genesis GV80

Off-Roader: 2024 Ford Ranger Raptor

Pickup Truck:  2025 Ram 1500 Rebel

Performance Vehicle: 2024 Hyundai IONIQ 5 N

Plug-In Vehicle: 2024 Kia EV9

Affordable Vehicle: 2024 Buick Envista

MAMA’s 160 attending members started with breakfast, sponsored by Toyota highlighting the 2025 Camry and Crown Signia. After a morning of track laps, street drives, and off-roading, the group fueled up with lunch sponsored by a Hyundai briefing on the updated Sonata and Elantra. 

Driving then continued and later a group of members participated in the 4th annual “4 Miles of Fitness,” sponsored by Kia, where they enjoyed walking, running, or biking the legendary track.

Subaru kicked off Day 2 with a breakfast presentation on the Forester. Street drives and an autocross competition sponsored by Genesis followed. Lunch, sponsored by Cars.com, marked the conclusion of the event.

Post-rally results indicate over 550 posts, articles, videos, broadcast coverage and more reaching a collective 682.2M and nearly 1M video views. Engagement with social content topped 35.7k. (Source: Meltwater & Content Tracking).