Jaguar Land Rover's General Manager of Product Management David Larsen recently addressed MAMA members to highlight the "new generation of Jaguar," specifically three all-new vehicles: Jaguar E-PACE, XF Sportbrake and the XJR575. He also previewed the freshened Land Rover lineup, spotlighting the all-new Land Rover Range Rover Velar.

2018 Jaguar E-PACE
The Jaguar E-PACE shares F-PACE's silhouette, and draws features from the F-Type. Compared to its competitors, this vehicle is as long and as high – but wider – which uniquely provides more comfort in the second row. The E-PACE is set to use Jaguar Land Rover’s 2-liter turbocharged Ingenium engine that puts out 246 horsepower. The SUV comes standard with all-wheel drive and is expected to go on sale early next year at a starting price of $38,600.

2018 Jaguar XF Sportbrake
The station wagon is making a comeback, and the XF Sportbrake is not your standard wagon. The new Jaguar features a supercharged V-6 engine with forced induction – in this case, a 380-horsepowered supercharged 3.0-liter – and nearly 70 cubic feet of cargo room. New technology includes gesture-controlled tailgate and sunblind. The XF Sportbrake is available this month at a starting price point of $70,450.

2018 Jaguar XJR575
The XJR575 long wheelbase sedan is called the "pinnacle of the Jaguar brand." According to Jaguar, this is the most powerful XJ ever with a 5-liter V8 engine that puts out 575 horsepower and 517 lb. ft. of torque. Additional 2018 features include:

• Top speed of 186 mph
• 0-60 mph in 4.2 seconds
• InControl Touch Pro with a 10” touchscreen
• Driver assistance systems include blind spot assist, lane keep assist and the driver conditioning monitor

The 2018 Jaguar XJR575 is on sale at a starting price of $122,400.

Larsen also highlighted Land Rover’s product lineup including the 2018 Range Rover Velar, 2018 Range Rover, 2018 Range Rover Sport and the 2018 Range Rover Defender.

With a special emphasis on the Velar, Larsen stated this vehicle defines the new style of Range Rover moving forward. He said the overall strategy in the Velar theme was modern reduction, which is represented in the flowing lines and clean exterior. One of the biggest changes on the vehicle is the revolutionary design of the interior, which is elegant, modern and simple.

On the tech side, a new infotainment system debuts. Two 10-inch screens provide access to audio, navigation, entertainment and vehicle settings. There are three dial (no buttons) touch inputs on the steering wheel which only illuminate once you touch it. Quality materials, including aluminum and upgraded lighting, sets it apart from competitors. The Velar has a starting price range of $49,900.

The expanded Jaguar lineup will offer seven models for the first time in brand history. This new generation of Jaguar will continue to enhance its all-around brand competitiveness including product portfolio enrichment, price positioning and further elevated after-sales service package.

With this wider variety of product, the brand is continuing to reach a younger demographic and attract new audiences. In fact, its median buyer is just 54 years old, which is lower than Mercedes-Benz, Lexus and Porsche. Larsen said the brand is in a position of strength with the products' great styling and incredible performance.