Hyundai hosted MAMA’s July meeting with a special program to introduce the 2020 Palisade, the brand’s new flagship SUV, to media members. The morning kicked off at Hyundai’s regional headquarters in Oakbrook Terrace, Illinois, with a breakfast and presentation led by Mike O’Brien, vice president, product, corporate and digital planning, and Trevor Lai, manager, product planning for Hyundai.

Following the presentation, 25 media members were able to test drive the Palisade via a road trip to Starved Rock State Park, a scenic wilderness area located in LaSalle County, about an hour and a half drive from Hyundai’s offices. Prior to the drive, O’Brien and Lai highlighted the features they’re confident will set the Palisade apart from its competitors in the already crowded 3-row midsize SUV segment.